BullsRank is an independent iGaming intelligence publisher. This page lays out who owns us, how we make money, and — most importantly — what money can never buy. About BullsRank →
How those verified claims were signed off: 122 by a human review, one at a time; 39 by one-click batch approval of non-material claims that a deterministic pre-check had already matched to their source (identity, licensing and ownership are never batch-approved). Every claim, either way, is verified against a cited source before it publishes.
AI Visibility Baseline · published 27 JUL 2026 · signed off by editorial. A person turned this module public — on the record, not automatically.
BullsRank is a Bulls Group company. Bulls Group also owns Bulls Agency, which sells marketing and reputation services to operators. That relationship is real, and we disclose it everywhere it matters — see the conflict-of-interest policy. The firewall is simple: agency work never touches a rating.
We are building revenue from products, not from tilting ratings. In plain terms, these are the things we sell or intend to sell:
We don't publish prices here — but we do publish the rules. See the advertising disclosure.
No amount of money moves any of the following:
Ratings only change when the underlying, independently-observable facts change. If we ever get a fact wrong, the fix is free and fast under the corrections policy.
We use Google Analytics to see which pages get read — which pages help visitors find what they need, and nothing more. No ads, no profiles, no data sold. It is on by default, so it starts counting from your first visit; advertising and personalisation storage stay denied either way. Choose Decline in the banner and analytics switches off for you: cookieless, no _ga cookie, no cross-site profile, and it won’t load at all on your next visit.
Beyond page views we count a handful of anonymous interactions — copying a citation, downloading the AI-visibility CSV, clicking through to a regulator register or a source, reporting an error, asking to be notified. Each carries only the operator’s slug and the kind of element clicked — never your name, email, or any personal data, and nothing is sold or shared. Analytics never touches a rating, a score, or a verification. To opt out, choose Decline (or clear your choice in the site’s storage to see the banner again).
A Bulls Group company. Independent by design.