How BullsRank works and earns

BullsRank is an independent iGaming intelligence publisher. This page lays out how we are funded, how we make money, and — most importantly — what money can never buy. About BullsRank →

Every fact we publish is tied to a primary source and the date we last checked it against that source, and is published only after it has been checked against that source. If a published fact is wrong, we correct it — free of charge, for any company, always — and the correction is logged; the order of steps is in our corrections policy.

AI Visibility Baseline · published 27 JUL 2026 · signed off by editorial. A person turned this module public — on the record, not automatically.

How we are funded

BullsRank sells commercial products to the same industry it measures, and that is a real conflict rather than a hypothetical one — see the conflict-of-interest policy for what those products can and cannot buy. The boundary is simple: commercial work never touches a rating.

How we earn

We are building revenue from products, not from tilting ratings. In plain terms, these are the things we sell or intend to sell:

• Enhanced operator profiles — a clearly-labelled commercial tier with extra analytics, never a change to the score.
• Sponsored Data Studies. An operator can commission a data study: they choose the question, they do not choose the answer. Studies are published at a /studies/ URL, labelled sponsored with the sponsor named, and follow the same collection and verification rules as everything else we publish. Findings are published as found — a sponsor may check factual statements about their own company before publication, but cannot change, delay, or withdraw the study's conclusions. BullsRank Research is a separate product: editorial-only, never commissioned, never for sale.
• Advertising — placements that always carry a visible Sponsored / Ad badge.
• Data access — Licensed data access returns the published dataset — the same one everyone reads.

We don't publish prices here — but we do publish the rules. See the advertising disclosure. We do not take affiliate commissions on player signups, which is how most sites in this category are funded and the main reason their rankings look the way they do.

What you can't buy

No amount of money moves any of the following:

• A higher BullsRank Score or a better rank.
• Removal or softening of a verified claim.
• Suppression of a measured withdrawal time or a sourced complaint signal.
• A correction that isn't warranted — and every correction we do make is logged.

Ratings only change when the underlying, independently-observable facts change. If we ever get a fact wrong, the fix is free and fast under the corrections policy.

Methodologies

• BullsRank Score v1.0 — the public formula and its changelog live on the methodology page.
• Editorial standards — how claims are sourced and gated: editorial policy.

Cookies & analytics

We use Google Analytics to see which pages get read — which pages help visitors find what they need, and nothing more. No ads, no profiles, no data sold. It is on by default, so it starts counting from your first visit; advertising and personalisation storage stay denied either way. Choose Decline in the banner and analytics switches off for you: cookieless, no _ga cookie, no cross-site profile, and it won’t load at all on your next visit.

Beyond page views we count a handful of anonymous interactions — copying a citation, downloading the AI-visibility CSV, clicking through to a regulator register or a source, reporting an error, asking to be notified. Each carries only the operator’s slug and the kind of element clicked — never your name, email, or any personal data, and nothing is sold or shared. Analytics never touches a rating, a score, or a verification. To opt out, choose Decline (or clear your choice in the site’s storage to see the banner again).