How BullsRank works

BullsRank is an iGaming intelligence publisher. Our ownership is not independent of the industry; what is independent is our process: no relationship with an operator touches a rating, a score or a verification decision. This page lays out how we work and — most importantly — what money can never buy. About BullsRank →

Every fact we publish is tied to a primary source and the date we last checked it against that source, and is published only after it has been checked against that source. If a published fact is wrong, we correct it — free of charge, for any company, always — and the correction is logged; the order of steps is in our corrections policy.

AI Visibility · published 27 JUL 2026 · latest run read 7–8 Oct 2026

What you can't buy

No amount of money moves any of the following:

• A higher BullsRank Score or a better rank.
• Removal or softening of a verified claim.
• Suppression of a measured withdrawal time or a sourced complaint signal.
• A correction that isn't warranted — and every correction we do make is logged.

We do not take affiliate commissions on player signups, which is how most sites in this category are funded and the main reason their rankings look the way they do.

Ratings only change when the underlying, independently-observable facts change. If we ever get a fact wrong, the fix is free and fast under the corrections policy.

Methodologies

• BullsRank Score v3 · draft — the public formula and its changelog live on the methodology page.
• Editorial standards — how claims are sourced and gated: editorial policy.

Cookies & analytics

We use Google Analytics to see which pages get read — which pages help visitors find what they need, and nothing more. No ads, no profiles, no data sold. It runs on every visit in one of two modes. Until you choose, and if you choose Necessary only, it is cookieless: aggregate counts only, no _ga cookie and no cross-site profile. Accept also sets a first-party analytics cookie so a repeat visit can be recognised. Advertising and personalisation storage stay denied either way. We also run Vercel Analytics and Vercel Speed Insights — traffic and page-speed aggregates that set no identifying cookie.

Beyond page views we count a handful of anonymous interactions — copying a citation, downloading the AI-visibility CSV, clicking through to a regulator register or a source, reporting an error, sharing a page. Each carries only what describes the click itself — the operator or article it happened on, the website a link points to, the citation format copied, or the network a page was shared to — never your name, email, or any personal data, and nothing is sold or shared. Analytics never touches a rating, a score, or a verification. To change your choice, use Cookie preferences.