
William Hill
Licence record verifiedForums and communities are being indexed. Sentiment is withheld until its classifier is calibrated by hand.
Not being named is not a negative rating — AI assistants did not mention this operator in any of the run's 160 answers.
40 questions × 4 assistants. Prompt set frozen and archived.One vote per player per week, with anti-abuse in place. Popularity is never mixed into a safety rating.
Third-party & community signals — not part of any BullsRank score.
SUMMARY
last checkedWilliam Hill is a sportsbook licensed in the United Kingdom and operated by WHG (International) Limited, registered in Gibraltar. Only 3 of 32 tracked fields are on file so far, last checked 20 Sep 2026; the other 29 are not yet stated. No BullsRank Score yet.
Licence & company
The regulator’s own register first, then the company behind the site and every domain we tie to it.
Company & domains
From our data, with sources in the evidence file.Domains and licences
Each domain shows where it comes from: the regulator's record (Covered by licence) or the operator's own pages (Stated by operator). Read 21 Sep 2026.
| Domain | Jurisdiction | Legal entity | Licence / register | Register status | Source | Attribution |
|---|---|---|---|---|---|---|
| williamhill.com | Great Britain | WHG (International) Limited | UK Gambling Commission 039225-R-319373-015 | Listed in the licence record | UK Gambling Commission · captured 21 Sep 2026 | Covered by licence |
Domains are listed only from a regulator's record (Covered by licence) or from the operator's own pages (Stated by operator). We do not list mirrors.
Who owns William Hill?
The company on the licence, and what the register says about it.
WHG (International) Limited
Licence holderA licence covers the operator, not you. Whether you may use a site is a question of your own local law, and we do not answer it.
The operator’s terms
What the terms say, one line per topic, with the date we read it. Claimed = the operator’s word, not yet checked against a second source.
What we know
0 verified · 3 claimed of the 32 tracked fields on file.Data on file
Last checkedGaps are listed, never estimated. 3 of 32 tracked fields on file.
What we don't know
29 of 32 tracked fields are not stated. Help close the gaps.Evidence file
Every fact on file with its status, source and check date. Rows appear as documents are pulled, never to fill the table.
Full statement
odds. If taken in error, place only bets will be void. — The rules state when bets are settled and what makes them void.Full statement
13. CASH OUT Cash Out gives you the opportunity to settle your bet at the value displayed before the market is resulted, both online and on mobile. — The rules describe a cash-out facility for settling a bet early.Full statement
LBOs. The maximum winnings categories in the UK and the Channel Islands are in Sterling and in the Isle of Man they are in Pounds. — The rules state a maximum payout on winnings.Full statement
Primary segment: sportsbook_first. rule 1 — the menu leads with "sports" and the title agrees ("betting").Full statement
Sanction, 7 August 2025. Outcome: a financial penalty. Breach of SRCP 3.9.1 — customer identification, several accounts held by one player.32 tracked fields. Rows appear as documents are pulled, never to fill the table. A gap is listed, never estimated.
Monitoring & watch
What we re-read, how often, and when we last looked. Track sends one email when the licence record or the terms change.
Site uptime · 30 days
100.0%Watch
Timeline & more
Snapshots, register reads and licence events, newest first — then questions, related operators and how to cite this profile.
Timeline
Every recorded event, with its provenance.- Casino Guru snapshotsafety index 8.3
- Trustpilot snapshotrating 1.2
- AI visibility baseline0 of 160
- Licence verified in registerUK Gambling Commission
- Operator terms read7 facts filed with sources
- Licence issuedUK Gambling Commission
Questions about William Hill
Who owns William Hill?
williamhill.com is operated by WHG (International) Limited (Gibraltar), under licence 039225-R-319373-015. Read from UK Gambling Commission.
Is William Hill legit?
Licensed by UK Gambling Commission, licence no. 039225-R-319373-015. This claim is on file and checked against registers.gamblingcommission.gov.uk. BullsRank publishes only claims verified against a source, but has not yet completed its full assessment of William Hill, so treat this as evidence rather than a rating.
Last full review · Tracked fields 3 of 32 · Next research pass · Methodology